FINAL RATIONALE
I INTEND TO PERSUADE AND INFORM THE COASTAL FAMILIES OF ABERSOCH IN WALES TO SURF AND TAKE FULL ADVANTAGE OF THEIR OCEANIC SURROUNDINGS.
IN ORDER TO ACHIEVE THIS I HAVE PROPOSED TO CREATE AN EVENT THAT WOULD TAKE PLACE ON ABERSOCH’S MAIN BEACH IN THE SUMMER OF 2011.
THE EVENT WOULD BE FREE SURFING LESSONS TO ANYBODY AND EVERYBODY WHO IS KEEN TO TRY IT OUT BUT HAS HAD NO MOTIVATION OR OPPORTUNITY BEFORE.
THE EVENT WOULD BE ADVERTISED AROUND ABERSOCH ON POSTERS AND AN AEROPLANE BANNER WEEKS BEFORE THE EVENT EVERYDAY LEADING UP TO IT.
MY PRODUCT TO PERSUADE AND INFORM MY AUDIENCE ABOUT SURFING IN ABERSOCH IS A SURFERS PACK.
THE PACK INCLUDES AN INFORMATION BOOKLET INCLUDING
*A-Z TERMINOLOGY OF THE SURFING LANGUAGE AND LINGO
*SURFBOARD WAX - A SPECIAL KIND OF GRIP USED ON BOARDS - ESSENTIAL FOR SURFING, ESPECIALLY FOR STARTERS
*GROOVY STICKERS , COMMONLY USED BY KEEN SURFERS FOR DECORATING THEIR BOARDS/CARS OR VANS.
MY PRODUCT AND BRAND WOULD BE ADVERTISED DURING AND AFTER THE EVENT.
HOPEFULLY THE EVENT WOULD PERSUADE PEOPLE INTO BUYING MY PRODUCT AND WORD OF MOUTH WOULD GENERATE INTEREST. A SERIES OF POSTERS AND 3D MINI LEAFLETS TO BE PLACED IN SURFING SHOPS/OFF LICENCES AND CAFES AROUND THE TOWN WOULD HAVE INFORMATION ABOUT WHERE TO BUY/HOW MUCH AND ITS BENEFICIALS.
IN ORDER TO ACHIEVE THIS I HAVE PROPOSED TO CREATE AN EVENT THAT WOULD TAKE PLACE ON ABERSOCH’S MAIN BEACH IN THE SUMMER OF 2011.
THE EVENT WOULD BE FREE SURFING LESSONS TO ANYBODY AND EVERYBODY WHO IS KEEN TO TRY IT OUT BUT HAS HAD NO MOTIVATION OR OPPORTUNITY BEFORE.
THE EVENT WOULD BE ADVERTISED AROUND ABERSOCH ON POSTERS AND AN AEROPLANE BANNER WEEKS BEFORE THE EVENT EVERYDAY LEADING UP TO IT.
MY PRODUCT TO PERSUADE AND INFORM MY AUDIENCE ABOUT SURFING IN ABERSOCH IS A SURFERS PACK.
THE PACK INCLUDES AN INFORMATION BOOKLET INCLUDING
*A-Z TERMINOLOGY OF THE SURFING LANGUAGE AND LINGO
*SURFBOARD WAX - A SPECIAL KIND OF GRIP USED ON BOARDS - ESSENTIAL FOR SURFING, ESPECIALLY FOR STARTERS
*GROOVY STICKERS , COMMONLY USED BY KEEN SURFERS FOR DECORATING THEIR BOARDS/CARS OR VANS.
MY PRODUCT AND BRAND WOULD BE ADVERTISED DURING AND AFTER THE EVENT.
HOPEFULLY THE EVENT WOULD PERSUADE PEOPLE INTO BUYING MY PRODUCT AND WORD OF MOUTH WOULD GENERATE INTEREST. A SERIES OF POSTERS AND 3D MINI LEAFLETS TO BE PLACED IN SURFING SHOPS/OFF LICENCES AND CAFES AROUND THE TOWN WOULD HAVE INFORMATION ABOUT WHERE TO BUY/HOW MUCH AND ITS BENEFICIALS.
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