Vintage :: PPD

Today i found these old business cards for a gardener and tickets for what looks like a grand event held in Stockport in the bureau at my house. 

I asked my dad where they came from as they were nothing to do with my family , he didn't really know , they were my Granddad's. 

I thought id give them a blog because i found them quite nice visually!

I like the classic and simplistic look about them , especially the events cards.

Business Cards (Identity)

The thing i liked the most about these business cards was the stock , it was an off white embossed stock that was durable as they are quite old and still in good condition! 

The information text was also sectioned into embossed rectangles which i also liked , as it gave the

 card a little more detail and a nice feel when i ran my fingers over it. Without this added extra of a special finish , in my opinion the card would be less appealing! 

I wasn't too keen on the typeface as it is a little too detailed and fancy for my liking , but in terms of design identity for a gardener , it is a perfect choice. 

Events Cards (promotion)

I suppose that this would be the olden day version of todays events flyers that are busy and colourful.

In my opinion less is more when promoting an event.

It is to the point and tells you the information without distracting your eyes and brain to pointless information and images. 

I chose to photograph the stained areas of the cards as i though it added to the effect of them being vintage.

I also like the font, a traditional and clear Times new Roman, one of my favored fonts.

When i found the cards they were in a pile , together they made up a gradient of white to cream , showing that the stock that they were on was once a crisp, white embossed card. 

However the cards towards the top of the pile had faded into an off white , creamy colour , which i preferred as it added to the effect of the vintage look and complemented the typeface. 

Another little element about the cards that i liked was that the ink on the cards had printed onto the back of each one , weather this was due to them being piled whilst still wet , or rubbed off over time I'm not quite sure , but what a beautiful disaster!