PPD

Monday, 21 November 2011

I INTEND TO PERSUADE AND INFORM THE COASTAL FAMILIES OF ABERSOCH IN WALES TO SURF AND TAKE FULL ADVANTAGE OF THEIR OCEANIC SURROUNDINGS.
IN ORDER TO ACHIEVE THIS I HAVE PROPOSED TO CREATE AN EVENT THAT WOULD TAKE PLACE ON ABERSOCH’S MAIN BEACH IN THE SUMMER OF 2011.
THE EVENT WOULD BE FREE SURFING LESSONS TO ANYBODY AND EVERYBODY WHO IS KEEN TO TRY IT OUT BUT HAS HAD NO MOTIVATION OR OPPORTUNITY BEFORE.
THE EVENT WOULD BE ADVERTISED AROUND ABERSOCH ON POSTERS AND AN AEROPLANE BANNER WEEKS BEFORE THE EVENT EVERYDAY LEADING UP TO IT.

MY PRODUCT TO PERSUADE AND INFORM MY AUDIENCE ABOUT SURFING IN ABERSOCH IS A SURFERS PACK.
THE PACK INCLUDES AN INFORMATION BOOKLET INCLUDING
*A-Z TERMINOLOGY OF THE SURFING LANGUAGE AND LINGO
*SURFBOARD WAX - A SPECIAL KIND OF GRIP USED ON BOARDS - ESSENTIAL FOR SURFING, ESPECIALLY FOR STARTERS
*GROOVY STICKERS , COMMONLY USED BY KEEN SURFERS FOR DECORATING THEIR BOARDS/CARS OR VANS.

MY PRODUCT AND BRAND WOULD BE ADVERTISED DURING AND AFTER THE EVENT.
HOPEFULLY THE EVENT WOULD PERSUADE PEOPLE INTO BUYING MY PRODUCT AND WORD OF MOUTH WOULD GENERATE INTEREST. A SERIES OF POSTERS AND 3D MINI LEAFLETS TO BE PLACED IN SURFING SHOPS/OFF LICENCES AND CAFES AROUND THE TOWN WOULD HAVE INFORMATION ABOUT WHERE TO BUY/HOW MUCH AND ITS BENEFICIALS.

Finished product

MY SURFERS PACK WITH ADVERTISEMENT POSTERS AND LEAFLETS.

A'men

The finished product , i am happy with the overall outcome, however i definitely feel that i could have explored more printing processes and stocks.

printing processes used.

Although i have explored a new printing process which i thoroughly enjoyed and used throughout my project, FOIL BLOCKING (used on my zine and poster)

Other printing processes used in this project

-Digital printing ( stickers in envelope and stickers on tin )

-Lazar Printing ( Posters & zine & leaflet )

I should have's and will do's next time...

-Die cut any books and posters to make it more precise and fresh

-Litho Print leaflets to give it that extra touch

-ScreenPrint so i can use the special coloures which i proposed to use that can not be printed in digital or Lazar.

Although it is not a printing process i spray painted a stencil of my logo so it would have a rusty effect

-xMontana BLACK 102 mattee

A book shaped box to represent the 'bible' , Incorporated into my surfing bible.

I placed a large sticker on the front of the box.

Tuesday, 15 November 2011

Presentation advice from jane

TAKE WHAT YOU'VE LEARNT/EVERYONE'S SKILLS AND PUT IT INTO THE PRESENTATION AS A GROUP/VISUALLY COMMUNICATE THIS

could include

-research - the level of analysis
-Knowledge and understanding of the brief
-How well we have presented
-Organization of delivery - blogged/notes/action plans
-Deliverable in a promotional aspect

Things to consider...
3RD OF MAY
-Start to think about who i am compatible with for ppd presentations why i chose them/the process
-should be no longer than 8 Min's
-think about what questions we will be asked
-50% of the module is what's on our blogs
-the blogs don't get graded until the presentation is over

ACTION PLAN SESSION 2 with jane

TO DO'S

PPD task two!
Look at task three and four - listen to lecture 3's podcast
Complete cost of living sheet
Have a look through moodle for the quiz's - complete them - make notes on them
Look at income streams
Get a Business plan proforma from the bank
Got to library to get assigned book

TASK TO DO'S

read up on lectures.....

Getting yourself out there
Ideas and opportunities
What am i worth?
Promoting myself
10 steps to a future you

TASK 1 - What do i have to offer/what do i need to learn/who are they?-company's/what can i do/what are my aims - How to get myself into the industry that i am interested in , and how do i fit in there?

4 P'S - PLACE*PRICE*PRODUCT*PROMOTION

TASK 2 - Finding myself/e-mails/blogs/promoting myself

TASK 3 - Being attentive/being keen/knowing how to wind my way into work/direct mail/striking business cards and promotion

TASK 4 - Competition/other graduates/threats/what makes me different/students applying for the same jobs/making myself stand out-LCAD REPUTATION - good work ethic/good facilities/experiences/opportunities/programmes/tutors/workshops

TASK 5 - Ambition/where i see myself in the future/in 1 year?in 2 years?in ten years?/areas of interest

THINK ABOUT

Business ideas
Business links
Promoting myself
Organisation and timekeeping of myself

FUTURE ENTERPRISE - whats to come and things to think about

Not getting mugged off by anyone - how to cover myself
Stashing my cash - keeping in safe and chasing up invoices
Motivation - covering myself again , keeping busy and keeping the income regular

LINKS AND BOOKS

http://www.chb.com/ - design groups + business prospects

THE PRINCIPLES OF MARKETING - BOOK

FUNKY BUSINESS - BOOK

Monday, 14 November 2011

ACTION PLAN SESSION

CV - WHAT IS A CV?
A shop window into who you are as a person and designer.
Something to represent 'me' ,'where i am' and 'how i got here'

Things to remember whilst creating you're CV...
-Treat it like its any other brief!
-a designers CV can be ANYTHING

a card
a t-shirt
a photograph
piece of print
a CD
a website
a box

-AS LONG AS IT HAS ALL THE IMPORTANT INFORMATION ABOUT YOU AS A DESIGNER.
-All you re skills should be in/on it
-SPELLCHECKING IS ESSENTIAL
-send a covering letter with you re CV
-mention my place in GRAPHIC DESIGN
-in you re portfolio there should be no more than 8-10 pieces of work
- you re CV should include

my journey
my wants
my aspirations
what i have to offer

Making contact...

telephone (prepare notes) - never ask for work straight away, arrange a meeting first.
e-mail (spell check)
Post (contact info)
Handwritten letter (could include illustrations)

DONT DISCOUNT LETTERS!

START THINGKING ABOUT BUISNESS CARDS!!

should include

WHO I AM
WHAT I DO
CONTACT DETAILS
SKYPE ADD
Photograph (personal choice)

AND REMEMBER - MAKE IT MEMORABLE

links-

http://uk.moo.com/

http://core77.com/

http://www.coroflot.com/

Tuesday, 8 November 2011

Defining my what is good with Lorrane...

We were set a task today....

write down

5 PRINT FORMATS
5 PRINT METHODS
5 PRINT CONSIDERATIONS........

i found it hard to answer these questions as i have not yet fully looking into these considerations in detail....

As you can see i have one BIG WHOLE IN MY KNOWLEDGE.

I have realised that i now need to consider the formats and print choices instead of just the concept of my idea!!

Lorrae also told us that we should step back every now and again to review your concept or design and get someone else to take a look and question you re choices.

This really helps with spotting flaws in your work and how to improve on them!!